Strategic Management Models for Digital Universities in the New Economy
Purpose: The research aims to develop strategic models for managing digital universities, helping them adapt to the challenges of the new economy and improve the efficiency of management processes in the context of digital transformation. Design/Methodology/Approach: A comprehensive approach is employed, including the analysis of existing economic models, identification of management challenges, and determination of key parameters for strategy formation. Special attention is given to integrating economic and management decisions into the digital transformation process of the university. The model developed considers various stages of strategic planning and result monitoring. Findings: The proposed management models enhance the sustainability of digital universities by ensuring effective resource planning, strategy implementation, and improving mechanisms for control and adaptation to the new challenges of the digital economy. Practical Implications: Implementing the developed models will enable universities to better adapt to digital transformation, optimize management processes, and enhance competitiveness. The models will also improve stakeholder engagement and promote sustainable development. Originality/Value: The study contributes significantly to the development of management approaches for digital universities, offering innovative solutions for integrating economic and strategic models in the new economy.