Exploring the Relationship between Entrepreneurial Orientation, Innovation Spirit, and Financial Performance: A Case Study of Tunisian Banks
Purpose: This article is focused on treating the impact of the entrepreneurial orientation and innovation spirit of the branch manager for a bank on the Tunisian banks’ performance level. Design/methodology/approach: We test these conjectures using data from a survey conducted among 107 Tunisian bank branches and analyzed using PLS (Partial Least Squares) analysis. Findings: The results indicate that entrepreneurial orientation and innovation spirit significantly impact the financial performance of banks. Practical implications: This study can assist banks in enhancing their performance by encouraging them to adopt a strategy that focuses on improving the entrepreneurial orientation and innovation spirit of their managers. Originality/value: Previous research on this effect is nearly nonexistent in the Tunisian context.