The Evolution of Consumer Behavior in the Era of Digital Banking
Purpose: This article delves into the multifaceted impact of digital banking on consumer behavior. The purpose of this article is to find out the shifts in preference, attitudes, and decision-making patterns catalyzed by the emergence of online and mobile banking platforms. Design/Methodology/Approach: In this article the change of consumer behavior in response to digitalization of banking system will be discussed in the shade of cognitive biases and behavioral science. Findings: Practical Implications: The integration of digital technologies into modern banking system paved the way for a transformative era, reshaping consumer behavior and changing the dynamics of financial interactions. Originality/Value: By scrutinizing the changes in consumer behavior, this research contributes to a deeper understanding of the evolving topography of the financial industry in the digital modern age.