The Effect of Digital Entrepreneurship on Creative Cities in the Pandemic Covid-19 Era

Ari Sujatmiko, Mohammad Benny Alexandri, Ria Arifianti, Widya Setiabudi Sumadinata
International Journal of Economics and Business Administration, Volume X, Issue 4, 82-100, 2022
DOI: 10.35808/ijeba/789


Purpose: The aim of this article is to find out the influence of digital entrepreneurship on creative cities in the current Covid-19 pandemic conditions. The research was conducted in the city of Bandung, Indonesia. Design/methodology/approach: The analysis uses three dimensions of digital entrepreneurship variables, namely entrepreneur, entrepreneurship process, and ecosystem, as well as creative city variables. This research is based on a quantitative approach with a sample of 314 creative industry players in the city of Bandung. The statistical method used to test the hypothesis in this study is Structural Equation Modeling (SEM) through the Partial Least Square (PLS) v3.0 approach. Findings: The research findings show that entrepreneurs have a significant effect on creative cities, with a contribution of 19.4%, the Entrepreneurship process has a significant effect on creative cities, with a contribution of 29.2%, and Ecosystems have a significant effect on creative cities, with a contribution of 28.6%. Overall, the condition of Digital Entrepreneurship has a significant effect on supporting the creative city of Bandung, with a total contribution of 77.2% which is dominated by the entrepreneurship process. Practical implications: Research on the role and interaction of creative economy stakeholders involved in the digital entrepreneurship ecosystem in supporting creative cities is a suggestion for further research. Originality/value: From the value of the contribution of the entrepreneurship process that dominates, it can be seen that the impact of the Covid-19 pandemic has created new habits from creative industry players in the City of Bandung by maximizing the use of technology and internet networks, without being limited by space that can be accessed by everyone.

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