Development of the Potential Establishment of the Sports Industry in Creating Business Opportunities in Kuta Mandalika
Purpose: The sporting events industry is one of the world's largest markets and significantly impacts the economy. The sports industry sector is still new, dynamic, and developing. Using sports tourism will provide opportunities to develop recreational sports to be more desirable and even applied by the community. Design/methodology/approach: The type of research used in this research is descriptive qualitative. The qualitative method is a research procedure that produces descriptive data in the form of written or spoken words from people and observed behavior. The stages of the research method include data collection techniques carried out through document review, interviews, and observations. The data obtained from the field were recorded in descriptive form according to what was encountered by the researcher. Notes in the descriptive form are natural data records from the research field used for data collection. Findings: The availability of natural and tourism potential in Kuta Mandalika dramatically supports the development of the tourism industry. However, the reality is that the community has not fully utilized Kuta Mandalika in developing the sports industry. Practical implications: This study aims to analyze the sports industry in Kuta Mandalika, Central Lombok, as a field for developing recreational sports. Originality/value: The results showed that cycling, boating, fishing, rafting, diving, snorkeling, surfing, running, swimming, camping, outbound, climbing, camping, cruising, cycling in water and sports events became sports that deserve to be developed as sports tourism in Kuta Mandalika, Central Lombok, West Nusa Tenggara.