Analysis of Using Tools of Strategic Management in SMEs in South Bohemia Region

Monika Březinová, Agnieszka Brelik, Vratislav Kozák
International Journal of Economics & Business Administration, Volume IV, Issue 4, 17-31, 2016

Abstract:

Strategic management plays an important role in making up the competitiveness of small and medium-sized enterprises. The aim of this article is to find how much SME includes principals and tools of the strategic management, especially how they are formulated strategy.In the research project was used secondary data (financial statements of SMEs who took part in the research) and primary data which were obtained primarily through quantitative methods questionnaire supplemented by qualitative method of in-depth interviews.Majority of examined small and medium enterprises had formulated strategy. They are aimed mainly at stability, further at quality, development and profit. The research is financed by: GAJU 068/2010/S, GAJU 039/2013/S, GAJU 079/2013/S


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